Francisco Iniesta
Department of Marketing
University of Navarra
Spain
Biography
Francisco Iniesta is professor in the Marketing Department. His areas of specialization include marketing channel management and franchising, new product development and introduction, marketing research and organizing and controlling the marketing effort.
Research Interest
* Marketing channels management and franchising * New product development and introduction. Marketing research * Organizing and controlling the marketing effort
Publications
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Malafarina V, Uriz-Otano F, Iniesta R, Gil-Guerrero L. Effectiveness of nutritional supplementation on muscle mass in treatment of sarcopenia in old age: a systematic review. Journal of the American Medical Directors Association. 2013 Jan 31;14(1):10-7.
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Malafarina V, Úriz-Otano F, Iniesta R, Gil-Guerrero L. Sarcopenia in the elderly: diagnosis, physiopathology and treatment. Maturitas. 2012 Feb 29;71(2):109-14.
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Dant RP, Brush CG, Iniesta FP. Participation patterns of women in franchising. Journal of Small Business Management. 1996 Apr 1;34(2):14.
