Iñigo Gallo
Department of Marketing
University of Navarra
Spain
Biography
Iñigo is assistant professor in the Marketing Department at IESE Business School. Iñigo has received his Ph.D. degree in Management from the Anderson School of Management, UCLA. Previous to his doctoral studies, Iñigo received an undergraduate degree in Business and Economics from the University of Barcelona, worked for a number of years as a management consultant for Everis, and received his MBA from IESE Business School. His research centers in the understanding of how experiential purchases - an event or series of events that one lives through - are different from material purchases - tangible objects, kept in one's possession - and how these differences influence the way consumers evaluate and choose experiences, as opposed to products. Some of the questions Iñigo studies in his research are: how does price influence a decision on an experience differently from a decision on a product? What type of advertising works best for experiences compared to products? How do consumers deal with the uncertainty that is associated with the evaluation of an experiential purchase? Iñigo's work has been published in different refereed and non-refereed journals in marketing and psychology. Additionally, Iñigo has presented his research at the two leading conferences in consumer behavior - Association of Consumer Research and Society of Consumer Psychology. He has also given seminars at a number of institutions, both academic and corporate.
Research Interest
• Leadership • Teams • Employee attitudes and performance
Publications
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Aad G, Abbott B, Abdallah J, Abdelalim AA, Abdesselam A, Abdinov O, Abi B, Abolins M, Abramowicz H, Abreu H, Acerbi E. Electron performance measurements with the ATLAS detector using the 2010 LHC proton-proton collision data. The European Physical Journal C. 2012 Mar 1;72(3):1909.
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Aad G, Abajyan T, Abbott B, Abdallah J, Khalek SA, Abdelalim AA, Abdinov O, Aben R, Abi B, Abolins M, AbouZeid OS. Improved luminosity determination in pp collisions at\sqrt {s}= 7\\mathrm {TeV} using the ATLAS detector at the LHC. The European Physical Journal C. 2013 Aug 1;73(8):2518.
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Aad G, Abajyan T, Abbott B, Abdallah J, Khalek SA, Abdelalim AA, Abdinov O, Aben R, Abi B, Abolins M, AbouZeid OS. Observation of a new particle in the search for the Standard Model Higgs boson with the ATLAS detector at the LHC. Physics Letters B. 2012 Sep 17;716(1):1-29.
