Jorge González
Department of Marketing
University of Navarra
Spain
Biography
Jorge Gonzalez holds a BSc in Physics (Universitat de Barcelona). He studied his MBA at IESE Business School and then joined the Marketing Department at IESE. He earned his Ph.D. degree in marketing from the London Business School. Prof. Gonzalez's areas of research include diffusion of innovations and marketing of new products. He is also interested in the pharmaceutical and telecom industries.
Research Interest
* Marketing of new products * Marketing models * Market research * Marketing strategy
Publications
-
Pérez-Farrera MA, Vovides AP, Octavio-Aguilar P, González-Astorga J, De La Cruz-rodrÃguez J, Hernández-Jonapá R, Villalobos-Méndez SM. Demography of the cycad Ceratozamia mirandae (Zamiaceae) under disturbed and undisturbed conditions in a biosphere reserve of Mexico. Plant Ecology. 2006 Nov 1;187(1):97-108.
-
Herrara MF, Lozano-Salazar RR, González-Barranco J, Rull JA. Diseases and problems secondary to massive obesity. European journal of gastroenterology & hepatology. 1999 Feb 1;11(2):63-8.
-
Cordero-Davila A, Gonzalez-Garcia J, Pedrayes-Lopez M, Aguilar-Chiu LA, Cuautle-Cortes J, Robledo-Sanchez C. Edge effects with the Preston equation for a circular tool and workpiece. Applied optics. 2004 Feb 20;43(6):1250-4.
