Juan Manuel De Toro
Department of Marketing
University of Navarra
Spain
Biography
Juan Manuel de Toro is professor in the Marketing Department. His areas of specialization include advertising, communication, brand creation, management and appraisal, and channel-consumer promotional strategy.
Research Interest
* Advertising-communication * Brand creation, management and appraisal * Promotional strategy with the channel and the consumer * Media management * Marketing strategy
Publications
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Thompson PM, Stein JL, Medland SE, Hibar DP, Vasquez AA, Renteria ME, Toro R, Jahanshad N, Schumann G, Franke B, Wright MJ. The ENIGMA Consortium: large-scale collaborative analyses of neuroimaging and genetic data. Brain imaging and behavior. 2014 Jun 1;8(2):153-82.
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Lora-Tamayo J, Murillo O, Iribarren JA, Soriano A, Sánchez-Somolinos M, Baraia-Etxaburu JM, Rico A, Palomino J, RodrÃguez-Pardo D, Horcajada JP, Benito N. A large multicenter study of Methicillin–susceptible and Methicillin–resistant Staphylococcus aureus prosthetic joint infections managed with implant retention. Clinical infectious diseases. 2012 Aug 31;56(2):182-94.
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De La Rosa GD, Donado JH, Restrepo AH, Quintero AM, González LG, Saldarriaga NE, Bedoya M, Toro JM, Velásquez JB, Valencia JC, Arango CM. Strict glycaemic control in patients hospitalised in a mixed medical and surgical intensive care unit: a randomised clinical trial. Critical Care. 2008 Sep 17;12(5):R120.