Business & Management

Business & Management Experts

Joaquin Aldas Manzano

Marketing and Market Research
University of Valencia


Joaquin Aldás-Manzano (PhD in Business and Economics, Universitat de València, Spain) is Professor of Marketing in the Department of Marketing, Faculty of Economics, Universitat de València, Researcher of Valencia Economics Research Institute (Ivie) and Visiting Research Fellow of the University of Glasgow (Scotland, UK) His research interest is focused on quantitative methods in marketing research and it has been published in the European Journal of Marketing, Journal of Services Marketing, Journal of Interactive Marketing, Journal of Business Ethics, Online Information Review o Tourism Management. I have co-authored with Prof. Ezequiel Uriel the book: Applied Multivariate Analysis Analysis (Thomson, 2005) and Applied Multivariate Analysis with R [Applied Multivariate Data Analysis with R] (Paraninfo, 2017).

Research Interest

marketing research

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