Gert Cornelissen
Professor
Department of Economics
University Pompeu Fabra
Spain
Biography
he is a professor in the university pompeu fabra in the department of economics, he has done in his phd in PhD Catholic University of Leuven.Graduate level Consumer Behavior Barcelona Graduate School of Economics (2008-2010) Barcelona School of Management (2011-) Undergraduate level International Marketing Universitat Pompeu Fabra (2013). Professional affiliations Association for Consumer Research (ACR) European Marketing Academy (EMAC) American Psychological Association (APA) Association for Psychological Science (APS) .
Research Interest
consumer behavior, decision making, moral values, social influence
Publications
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Bolderdijk, J.W., Cornelissen. G., Tauber, S., Too good for this world - The risks of positioning sustainable brands as morally superior. European Marketing Academy Conference (EMAC 2015). Leuven, Belgium, May 26-29, 2015
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Bolderdijk, J.W., Cornelissen. G., The undercover altruist: When doing good is socially awkward. European Marketing Academy Conference (EMAC 2016). Oslo, Norway, May 24-27, 2016.
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Bolderdijk, J.W., Cornelissen. G., The undercover altruist: When doing good is socially awkward. European Marketing Academy Conference (EMAC 2016). Oslo, Norway, May 24-27, 2016.