Nitsa Zuppas
CHIEF MARKETING OFFICER
Management
Veeva Systems
Spain
Biography
Nitsa Zuppas manages Veeva’s corporate marketing programs, including branding, communications, lead generation, sales enablement, and product marketing. She has more than 20 years of marketing and technology experience, with particular expertise in communications and CRM software. Prior to joining Veeva, Nitsa was a senior executive at First Virtual Group, where she was responsible for marketing across the company’s diverse lines of business. She also managed the Siebel Foundation, operating programs such as the Meth Project, Siebel Scholars, and the Siebel Stem Cell Institute. The internationally renowned campaigns that she created for the Meth Project earned more than 45 advertising awards. Under Nitsa’s leadership, the foundation was named the third most effective philanthropy in the world by Barron’s magazine and received a White House commendation.
Research Interest
Pharmaceuticals
