Dr. B.l.d. Seneviratne
SENIOR LECTURER GR. II
DEPARTMENT OF INTERDISCIPLINARY STUDIES
University of Moratuwa
Sri Lanka
Biography
PhD in Marketing, University of Cantebury, New Zealand MBA, Postgraduate Institute of Management University of Sri Jayawardenepura, Sri Lanka B.Sc. in Marketing Management (Sp.)(Hons.), University of Sri Jayawardenepura, Sri Lanka BIT (Hons) University of Colombo School of Computing, Sri Lanka
Research Interest
Cognitive mechanisms of advert message processing Consumer science and neuromarketing Consumer psychology of buying Consumer behavior modeling using IT
