Eric Lundberg

Biography

What really drives me is doing things more efficient and more effective.  I am an open, energetic and positive person who enjoys taking the initiative.  The one dominant factor that drives me the most is the desire to make business.  Business could be done in different ways depending on resources of the company, maturity of the company, characteristics of the branch etc. but at the end of the day to sell is what counts.

Research Interest

Strategy, Concept Development, Retail Marketing Strategy, Business Development, New Business Development, Marketing Communications, Media Planning, Social Media Marketing, Public Relations strategy, Private Label strategy, Multichannel strategy, E-commerce, Sponsorship, Organizational Effectiveness, Sales Management, Sales Operations, Communications (ATL/BTL), Negotiation, Loyalty Programs.