Per Josefsson
Director
Business Development and Marketing
AP&T
Sweden
Biography
Our business development and marketing aim to be proactive and place AP&T in an excellent market position, by demonstrating profitable production solutions with high added value to the user. Our efforts are to demonstrate to our customers and partners the advantages we offer in terms of long-term profitability, return on investment and total cost of ownership. The key element involves dialogue with our customers and partners as well as information sharing that is backed up by facts and figures, which results in new insights and learning. These elements will permeate all of our work in strategic marketing, as well as in building new business opportunities.
Research Interest
Business Development and Marketing
