Gabriel Baffour Awuah
Professor of Business Administration, Marketing, A
Business Administration
Halmstad University
Sweden
Biography
Gabriel Baffour Awuah was born in 1954 in Antoa, Ghana. After graduation, he applied for higher education in Germany. After graduating from the "Industrial Management" at Hamburg University, he moved to Sweden, where he began postgraduate studies at Uppsala University. In 1994, he studied in marketing. From 1995-2003, Gabriel Baffour Awuah was employed as a lecturer at the University of Skövde. In 2003, he worked as an associate professor at Halmstad University and in 2008 he became a professor of business administration with a focus on marketing. He has been exchange teachers for several years, including Denmark, Germany, Australia, Poland and Brazil. Gabriel Baffour Awuah was appointed professor at the University of Halmstad 2011.
Research Interest
CIEL - Centre for Innovation, Entrepreneurship and Learning Research
Publications
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Payan, Janice M, Hair, Andersson, Awuah Gabriel (2016) The Precursor Role of Cooperation, Coordination, and Relationship Assets in a Relationship Model. Journal of Business-to-Business Marketing 23: 63-79.
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Iddris, Faisal, Baffour Awuah, Gabriel, Abraha Gebrekidan, et al. (2016) Achieving supply chain agility through innovation capability building. International Journal of Supply Chain and Operations Resilience 2: 114-143.
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Amos, Gideon Jojo, Baffour Awuah, Gabriel (2017) In search of competitiveness through innovation-driven CSR initiatives in Multinational Enterprise subsidiaries in developing countries. Journal of Developing Country Studies 7: 161-173,
