Göran Svensson
Professor of Business Administration, specialism i
Marketing; Engineering and Science
Halmstad University
Sweden
Biography
Göran Svensson was born in Gothenburg in 1961. He obtained his doctorate from Gothenburg University in 2001 with a thesis on vulnerability in logistics channels within the Swedish vehicle industry. He has been associated with Halmstad University since 1997.
Research Interest
Professor Svensson's current research areas cover various fields including company and business ethics, business logistics, industrial marketing, service marketing, quality management, management, academic publication and research methods.
Publications
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Dos Santos, Maria A.O, Svensson Göran, Padin, Carmen (2014) A “fivefold bottom line†approach of implementing and reporting corporate efforts in sustainable business practices. Management of environmental quality 25: 421-430.
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Payan, Janice M, Hair, Joe, Svensson Göran, Andersson, et al. (2016) The Precursor Role of Cooperation, Coordination, and Relationship Assets in a Relationship Model. Journal of Business-to-Business Marketing 23: 63-79.
