Michael Bernecker
Biochemistry
Nobel Bio-care
Sweden
Biography
The marketing company Prof. Dr. Michael Bernecker is Managing Director of the German Institute for Marketing in Cologne. As managing director of a market research company as well as as a board member of an advertising agency, he has acquired a comprehensive management-oriented experience. As a professor of marketing, Michael Bernecker teaches at the University of Applied Sciences Fresenius in Cologne, for example, in the fields of service marketing, education marketing and market research. Several book publications, which are now regarded as standard works, and professional papers support this competence.
Research Interest
Biotechnology
