Marta Kwiatkowski
Senior Researcher
Social Sciences
Gottlieb Institute
Switzerland
Biography
Marta Kwiatkowski is a Senior Researcher & Advisor at the GDI Gottlieb Duttweiler Institute and analyses social, economic, and technological trends. She had various leading positions in Marketing at the Swiss Federal Railways SBB, and prior to that, in the software industry. Before joining the GDI she was Head of Group Marketing at the SBB. In these positions, she focused on customer-centred topics as needs, behaviour preferences, loyalty, trust and incentive models. She lead various customer orientation projects in marketing, distribution and communication.
Research Interest
Social, Economic and Technological trends.Marketing, distribution and communication.
