Cindy (yoonjoung) Heo

Publications

• Kim, S., Kim, S., & Heo, C. Y., Assessment of TV drama/film production towns as a rural tourism growth engine. Asia Pacific Journal of Tourism Research (in press).

• Kang, K. H., Laura, S., Heo, C. Y., & Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564-572.

• Lee, S., Koh, Y., & Heo, C. Y. (2011). Internationalization of U.S. publicly traded restaurant companies: Transaction cost economics perspective. Tourism Economics. 17(20), 465-471.

• Heo, C. Y., & Lee, S. (2010). Customers’ perceptions of demand-driven pricing in revenue management context: Comparisons of six tourism and hospitality industries. International Journal of Revenue Management, 4(3/4), 382-402.

• Lee, H., Hyun, S., & Heo, C. Y. (2010). Examining a model of website loyalty formation in the hospitality industry. Journal of Tourism and Leisure Research, 22(4), 483-501.

• Hyun, S., & Heo, C. Y. (2010). Word of mouth formation in the chain restaurant industry. Journal of the East Asian Society of Dietary Life, 20(4), 606-618.

• Lee, S., & Heo, C. Y. (2009). Corporate social responsibility and customer satisfaction among US publicly traded hotels and restaurants, International Journal of Hospitality Management, 28(4), 635-637.

• Heo, C. Y., & Lee, S. (2009). Application of revenue management practices to the theme park industry, International Journal of Hospitality Management, 28(3), 446-453.

• Su. M., Heo, C. Y., & Leung, D., Hotel employees’ perception of the Statutory Minimum Wage Policy in Hong Kong. Asia Pacific Journal of Tourism Research (in press).

• Choi, M., Heo, C. Y., & Law, R. Progress in shopping tourism. Journal of Travel & Tourism Marketing (Accepted).

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