Hilary Murphy
Professor
Marketing
Hotel school of Lausanne
Switzerland
Biography
Hilary Murphy is a Professor at Ecole hôtelière de Lausanne, he has received Ph.D from The University of Wales. And he also published many papers in various prominent journals.
Research Interest
Strategic IT, Digital Marketing, Social Media, Reputation Management
Publications
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Murphy, H. C., Chen, M. M., & Cossutta, M. (2016). An investigation of multiple devices and information sources used in the hotel booking process. Tourism Management, 52, 44-51.
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Murphy, H. C., & Chen, M. M. (2014). Online Information Sources Used in Hotel Bookings Examining Relevance and Recall. Journal of Travel Research, 0047287514559033.
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Ali, A., Murphy, H. C., & Nadkarni, S. (2014). Hospitality students’ perceptions of digital tools for learning and sustainable development. Journal of Hospitality, Leisure, Sport & Tourism Education, 15, 1-10.
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Murphy, H.C. & Chen, M.M. (2016). Online Information Sources Used in Hotel Bookings: Examining Relevance and Recall, Journal of Travel Research, 55(4), 523-536.
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Murphy, H.C, Chen, M.M. & Cossutta, M. (2016). An investigation of multiple devices and information sources used in the hotel booking process, Tourism Management, 52, 44-51.
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Chen, M. M., Murphy, H. C. & Knecht, S. (2016). An Importance Performance Analysis of smartphone applications for hotel chains, Journal of Hospitality and Tourism Management, 12(29), 69-79.
