Inès Blal
Assistant Professor
Strategy
Hotel school of Lausanne
Switzerland
Biography
Dr. Inès Blal is an Assistant Professor at Ecole Hôtelière de Lausanne, she received her PhD in the field of Strategic Management for the Hospitality Industry from Virginia Polytechnic and State University and she has also published many papers in various prominent journals.
Research Interest
Strategic Investments in the Hospitality industry, Business models in the Hospitality industry, Environmental Scanning, Performance metrics for the Hospitality industry
Publications
-
Blal I, Graf N (2013) The discount effect of non-normative physical characteristics on the price of lodging properties. International Journal of Hospitality Management 34: 413–422.
-
Ghorbal-Blal I (2011) The role of middle management in the execution of expansion strategies: The case of developers’ selection of hotel projects. International Journal of Hospitality Management 30: 272–282.
