Jamil Hebali
Professor
Marketing
Hotel school of Lausanne
Switzerland
Biography
Dr. Jamil Hebali is a Visiting Professor at Ecole hôtelière de Lausanne, after obtaining his doctorate in Economic and Social Sciences, Dr. Hebali joined the professional world and worked on a Market Research Project at Japan Tobacco International SA.
Research Interest
Comportement du consommateur, Business Intelligence, Méthodologie de recherche, Gestion des marques.
Publications
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Serniro’s attitudes toward Internet - M. Bergada, J.Hebali - Research Seminar on Marketing Communications and Consumer Behavior, La Londe les Maures (2001).
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From the Tool to the Virtuality: Motivation and Styles of Internet Users: The Example of seniors - M. Bergada, J.Hebali - Journal of Euromarketing, Volume 11, Number 2 (2002).
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Online Data Tracker: From market research findings to market intelligence applications - J.Hebali - EHLITE Magazine (2007).
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How Loyalty programs can create value for your clients - J.Hebali - EHLITE Magazine (2007).
