Alessandro Bianchi
Lecturer
Marketing
SBS Swiss Business School
Switzerland
Biography
Professor Alessandro Bianchi holds a Doctorate in Physics, an MBA and a PhD in Business Administration, and a PhD in Industrial Engineering. For over 35 years, he has practiced business in the USA, Australia and Italy, in such fields as information technology (Olivetti Group, Teknecomp, DMC, etc), pharmaceutical products (Eli Lilly), and international trade (United Nations Conference on Trade and Development); he has worked through the ranks from R&D researcher, to market analyst, auditor, marketing & sales manager, up to Managing Director. He has many years of working experience in undergraduate, graduate and post graduate level in the following fields: Management Area, Communication Area and Marketing Area. He also published some articles, hand-books and text-books on management and public relations.
Research Interest
Business Administration, Management Area, Communication Area and Marketing Area.
