Martin Griffin
Lecturer
Management
SBS Swiss Business School
Switzerland
Biography
Martin Griffin’s professional expertise spans across IT, marketing, sales, business development, and business research. He is an executive director at sofistiq International AG, a consulting company providing software and services for carrying out analysis of markets, brands, organizations, and personality traits. He worked as Management Consultant at Deloitte & Touche before going on to hold a position as Principal Sales Consultant at Oracle where, in addition to CRM and CASE (Computer Aided Systems Engineering) consulting, he designed the FIFA World Cup database. At Agile, a US-based PLM (Product Lifecycle Management) software company, he was in charge of Business Development, Europe. He has lectured Systems Engineering at InovaTech, a Swiss federal higher technical college. He holds a Swiss Federal IT Diploma and a Marketing MBA and is currently working on his doctorate. Martin Griffin owes his fluency in English, German and French to his Anglo-Swiss background and cultural studies at the Sorbonne University in Paris.
Research Interest
Computer Aided Systems Engineering
