Richard Beswick

Biography

Professor Beswick has 30 years experience in marketing. Richard Beswick is founder and managing director of bms Ltd, an international marketing consultancy, with offices in Switzerland and the USA. Prior to founding bms in Switzerland, he held management positions in new product development, market research and marketing management with Simon Engineering, Gira, Biogen, E.M.S and Dow Chemical. He has been lecturing in marketing and related disciplines at a number of European and American Business Schools since 1990. He has published articles in European and American management and technical journals and presented papers at numerous international conferences on various facets of international marketing and markets. He has been co-author of three books since 2000. He holds a degree in Biology (BSc. (Honours) University of London, UK) and post-graduate degrees in Agricultural Engineering (NCAE, UK) and Business Administration (University of Grenoble, France). He is a member of the American Marketing Association (AMA), European Market Research Society (ESOMAR), Swiss Market Research Society (VSMS), Swiss Marketing (SMC) and the Swiss Marketing Club (SMC). He has lived and worked in Great Britain, France and Switzerland.

Research Interest

Marketing