Von Wangenheim, Florian
Professor
Department of Management, Technology and Economics
Swiss Federal Institute of Technology Zurich
Switzerland
Biography
von Wangenheim, Florian is a professor in the Department of Management, Technology and Economics, Zyrich, Switzerland.
Research Interest
Marketing Theory
Publications
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The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition FV Wangenheim, T Bayón Journal of the Academy of Marketing Science 35 (2), 233-249
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Postswitching negative word of mouth FV Wangenheim Journal of Service Research 8 (1), 67-78
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The effect of word of mouth on services switching: Measurement and moderating variables F v. Wangenheim, T Bayón European Journal of Marketing 38 (9/10), 1173-1185
