Valéry Bezençon
Department of Economics and Business
University of Neuchatel
Switzerland
Biography
Professor in Department of Economics and Business, Switzerland.
Research Interest
Valéry Bezençon studies social behaviour change as well as social and sustainable consumption with a marketing approach. His fields of study include : Social marketing and behaviour change Sustainable products marketing Consumer behaviour
Publications
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Bezençon V, Blili S. Fair trade managerial practices: Strategy, organisation and engagement. Journal of Business Ethics. 2009 Nov 1;90(1):95-113.
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Bezençon V. Producers and the fair trade distribution systems: what are the benefits and problems?. Sustainable Development. 2011 Jan 1;19(1):60-70.
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Bezençon V, Blili S. Ethical products and consumer involvement: what's new?. European Journal of Marketing. 2010 Sep 21;44(9/10):1305-21.
