Peter Mathias Fischer

Biography

Peter Mathias Fischer has studied Business Administration with Intercultural Qualification and majors in Marketing and Management Accounting at the University of Mannheim, Germany, and at the University of Florida, Gainesville, USA. He completed his dissertation as a research assistant at the Institute of Marketing of the University of St. Gallen, Switzerland, as well as a visiting scholar at the University of Michigan, Ann Arbor, USA, and the Hong Kong University of Science and Technology, Hong Kong, China. In his dissertation he analyzed preference drifts of marketing and sales executives in performance evaluations that ultimately jeopardize long-term customer orientation and sustainability of firms. In his research, Peter Mathias Fischer focuses on managerial decision behavior, price management, sales control, and country-of-origin research. Placing a strong emphasis on behavioral research, he is primarily interested in all kinds of experimental research. Peter Mathias Fischer ist lecturer at the University of St. Gallen. He teaches price management and market research in the executive education. In his function as an assistant professor and project leader et the Institute of Marketing, he held responsible for numerous consultancy projects for well-known companies such as Loewe, Miele, Porsche, Sartorius, or Swiss International Airlines.

Research Interest

Sales Management; Sales Control; Store Environments; Country-of-Origin-Effekte;