Heitmann G.f. Yen
Professor
Business AdministrationÂ
Chung Yuan Christian University
Taiwan
Biography
Heitmann G.F. Yen is working as Professor of Business Administration at Chung Yuan Christian University.The yen is a work export yen teaching topic Chinese Management Philosophy, Independent Research, Organization Theory and Management, Qualitative research methods, Seminar on Organization Theory and Management, Special Topics in Business Ethics and yen published articles, books and papers.
Research Interest
 Chinese Management Philosophy,Business Ethics and Economics
Publications
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Yen, G., Yang, Y., & Lee, A. (2013). A Strategic Group Analysis of Financial Holding Industry in Taiwan – Structural Relationship and Dynamic Development. Journal of Statistics & Management Systems, 16 (2-3), 177-200.
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Yen, G., Yang, Y., & Lee, Y. (2013). Measuring Managerial Efficiency of the Financial Holding Companies in Taiwan – Applying the Malmquist Index and Co-Plot approach. Journal of Information and Optimization Sciences, 34 (4&5), 225-243.
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Wang, R., Yen, G., Yang, H., & Lin, Y. (2014). The Influence of Environmentally Orientated Marketing Strategies on Corporate Image and Customer Loyalty‒The Moderating Role of Consumers' Environmental Concerns. Academy of Taiwan Business Management Review, 10 (2), 115-121.
