Homg-der Leu
Professor
Business AdministrationÂ
Chung Yuan Christian University
Taiwan
Biography
Homage-Der Leu is working as Professor of Business Administration at Chung Yuan Christian University.Len is a work export. Leu teaching topics Consumer Behavior, MarketEntry Strategy in New Emerging Market, Marketing Management, Marketing of High-tech Product, Seminar on Marketing theory, Special Topics in Marketing Management, Strategic Marketing. Leu published articles, books and papers.
Research Interest
Electronic Manufacturers,Marketing Management and Strategic Marketing
Publications
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Leu, H. (2005). Innovation Capacity Comparison of China's Information Technology Industrial Clusters: The Case of Shanghai, Kunshan, Shenzhen and Dongguan.  Technology Analysis & Strategic Management, 17 (3), 293-315.
