Global

Business & Management Experts

Pen-che Liao

Assistant Professor 
Business Administration 
Chung Yuan Christian University
Taiwan

Biography

Pen-Che Lee is working as Assistant Professor at Chung Yuan Christian University. Lea is Work, Expert in academic and non- academic. Lian teaching topics are Case Study (II), Consumer Behavior, Consumer Behavior, Marketing Management, Marketing Management, Marketing Management & Marketing Case Study, Principles of Accounting and Statistics, Problem Solving in Organizations II, Seminar in Topic of Management, Seminar on Marketing Theory, Service Learning in Business, Service Learning in Business (I), Service Learning in Business (II), Special Research Topic, Special Research Topic.

Research Interest

Human Resources Management, The International Innovation& Entrepreneur Leadership Experience Program

Publications

  • Liao, P. & Chen, Y. (in press, 2012).  The Effects of Puffery in Advertisements*.   2012 Conference on Business Ethics Education Innovation and Advanced Corporate Social Responsibility.

  • Hu, Y. & Liao, P. (2011).  Finding critical criteria of evaluating electronic service quality of Internet banking using fuzzy multiple-criteria decision making.   Applied Soft Computing, 11 (4), 3764-3770.

Global Experts from Taiwan

Global Experts in Subject

Share This Profile
Recent Expert Updates
  • Matthew L Stone
    Matthew L Stone
    pediatrics
    University of Virginia Health System; Charlottesville, VA
    United States of America
  • Dr.   Matthew
    Dr. Matthew
    pediatrics
    University of Virginia Health System; Charlottesville, VA
    United States of America
  • Dr.  L Stone Matthew
    Dr. L Stone Matthew
    pediatrics
    University of Virginia Health System; Charlottesville, VA
    United States of America
  • Dr.  L Stone
    Dr. L Stone
    pediatrics
    University of Virginia Health System; Charlottesville, VA
    United States of America
  • Dr. Matthew L Stone
    Dr. Matthew L Stone
    pediatrics
    University of Virginia Health System; Charlottesville, VA
    United States of America
  • Dr.  R Sameh
    Dr. R Sameh
    pediatrics
    King Abdul Aziz University
    United Arab Emirates
  • Dr.   R Ismail,
    Dr. R Ismail,
    pediatrics
    King Abdul Aziz University
    United Arab Emirates
  • Sameh R Ismail,
    Sameh R Ismail,
    pediatrics
    King Abdul Aziz University
    United Arab Emirates
  • Dr.   Sameh R Ismail,
    Dr. Sameh R Ismail,
    pediatrics
    King Abdul Aziz University
    United Arab Emirates
  • Dr.   William
    Dr. William
    pediatrics
    Maimonides Medical Center
    United States of America