Pen-che Liao
Assistant ProfessorÂ
Business AdministrationÂ
Chung Yuan Christian University
Taiwan
Biography
Pen-Che Lee is working as Assistant Professor at Chung Yuan Christian University. Lea is Work, Expert in academic and non- academic. Lian teaching topics are Case Study (II), Consumer Behavior, Consumer Behavior, Marketing Management, Marketing Management, Marketing Management & Marketing Case Study, Principles of Accounting and Statistics, Problem Solving in Organizations II, Seminar in Topic of Management, Seminar on Marketing Theory, Service Learning in Business, Service Learning in Business (I), Service Learning in Business (II), Special Research Topic, Special Research Topic.
Research Interest
Human Resources Management, The International Innovation& Entrepreneur Leadership Experience Program
Publications
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Liao, P. & Chen, Y. (in press, 2012). The Effects of Puffery in Advertisements*.   2012 Conference on Business Ethics Education Innovation and Advanced Corporate Social Responsibility.
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Hu, Y. & Liao, P. (2011). Finding critical criteria of evaluating electronic service quality of Internet banking using fuzzy multiple-criteria decision making.   Applied Soft Computing, 11 (4), 3764-3770.
