Shin-shin Chang
Assistant ProfessorÂ
Business AdministrationÂ
Chung Yuan Christian University
Taiwan
Biography
Shin-Shin Chang is working as Assistant Professor at Chung Yuan Christian University. Chang is Work, Expert in academic and non- academic. change teaching topics are Case Study (II), Consumer Behavior, Customer Relationship Management, Introduction to Business, Management, Management, Retail Management Internship, Retail Management Internship, Seminar on Marketing theory, Seminar on Retail Management, Special Research Topic.
Research Interest
Marketing,Management and Economics
Publications
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Chang, S. (2013). The Effect of Product Characteristics, Involvement, and Performance Information of Forgone Option on Consumer.   Taiwan Academy of Management Journal*.
