Cai Mingda
professor
Department of Management
Fo Guang University
Taiwan
Biography
Cai Mingda had done his Doctor of Business Administration, National University of Political Science. He had also served at University of Science and Technology. At present he is professor at Fo Guang University.
Research Interest
Business, marketing
Publications
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2012, TV consumption relevance for the country of origin impression and brand attitude of the study - to Korean TV series, for example, marketing reviews, 9,4, p417-442,
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2013, online brand community recognition and investment for the impact of consumer behavior, e-commerce journal, 15,2, p295-318, (TSSCI)
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2017, service climate, the impact of employee attitudes on service performance - Yilan District, as an example, Yilan school 2016,
