Shu-mei Lin

Associate Professor
Graduate School of International Business and Finance
Kun Shan University
Taiwan

Biography

Shu-Mei Lin has done her P.hd in Business Administration. Currently she is working as Associate Professor in Graduate School of International Business and Finance in Kun Shan University. Her research interests are Consumer Research,Advertising. Several papers of her work were published in various national and International journals.

Research Interest

Consumer Research,Advertising

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