Wann-yih Wu
Chair Professor and Vice-Chancellor and Director o
College of Management
NANHUA UNIVERSITY
Taiwan
Biography
Dr. Wann-Yih Wu Chair Professor and Vice-Chancellor in the College of Management, Nanhua University, Taiwan. He is the Director of International Bachelor Program of International Business.
Research Interest
Marketing management, Operations research, Policy management
Publications
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Wu, W.Y., Lee, C.L., Fu, C.S., & Wang, H.C., How can Online Store Layout Design and Atmosphere Influence Consumer Shopping Intention on a Website?, International Journal of Retail & Distribution Management,, 42, 1, pp4-24.
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Wu, W.Y., Liao, Y.K. & Chatwuthikrai A., Applying conjoint analysis to evaluate consumer preferences toward subcompact cars., Expert Systems with Applications, 41, 6, pp2782-2792.
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Wu, W.Y., & Liao, Y.K, The antecedents and consequences of organizational learning on firm’s export performance: A multilevel approach, Pensee Journal, 76, 2, pp306-327.
