Ying-kai Liao
Assistant Professor
College of Management
NANHUA UNIVERSITY
Taiwan
Biography
Dr. Ying-Kai Liao is affiliated to College of Management, Nanhua University, Taiwan. Dr. Ying-Kai Liao is currently providing services as Assistant Professor. Dr. Ying-Kai Liao has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Ying-Kai Liao contributions have acclaimed recognition from honourable subject experts around the world. Dr. Ying-Kai Liao is actively associated with different societies and academies. Dr. Ying-Kai Liao academic career is decorated with several reputed awards and funding. Dr. Ying-Kai Liao research interests include Management, Economics, Statistics, Commercial Calculus, Business Suite Software, Statistical Methods and Analysis.
Research Interest
Management, Economics, Statistics, Commercial Calculus, Business Suite Software, Statistical Methods and Analysis
Publications
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Anridho, N. & Liao, Y. K., The Mediation Roles of Brand Credibility and Attitude on the Performance of Cause-Related Marketing., International Journal of Social Sciences and Education, 4, 1, pp: 266-276.
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Wu, W.Y., & Liao, Y.K. (2014). A balanced scorecard envelopment approach to asse, A balanced scorecard envelopment approach to asses airline’s performance., Management & Data Systems,, 114, 1, pp 123-143.
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Fang SC., & Liao, Y. K., (2015) The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of consumer Inertia and Word-of-Mouth., Management Review 34: 51-67.
