Chang, Hsin Hsin

Biography

Hsin Hsin Chang is a Distinguished Professor at the National Cheng Kung University (NCKU), Taiwan. She received a PhD in IT & Management from School of Management, University of Bradford (England, UK), a MBA from University of Wales (Wales, UK), the Institute of InfEng. at NTU and a BBA from NCHU (Taipei, TW). Dr. Chang current research interests fit broadly into the areas of CRM, e-business, online consumer behaviour and decision, human-computer interaction, collaborative and innovation, e-health care, m-commerce, and global logistics. Her publications have appeared in several journals such as Decision Support Systems, Information & Management, Information Systems J., Information Systems Frontiers, Int. J. of Information Management, Int. J. of Medical Informatics, Int. J. of Computers-Human Studies, Computers in Human Behavior, Health Information Management J., Internet Research, BS., ID, IJCIM, IT&P, JOBIM, JOEUC,OIR, SIJ, TQM&BE, Supply Chain Management, Technovation, etc. Hsin Hsin Chang is a Distinguished Professor at the National Cheng Kung University (NCKU), Taiwan. She received a PhD in IT & Management from School of Management, University of Bradford (England, UK), a MBA from University of Wales (Wales, UK), the Institute of InfEng. at NTU and a BBA from NCHU (Taipei, TW). Dr. Chang current research interests fit broadly into the areas of CRM, e-business, online consumer behaviour and decision, human-computer interaction, collaborative and innovation, e-health care, m-commerce, and global logistics. Her publications have appeared in several journals such as Decision Support Systems, Information & Management, Information Systems J., Information Systems Frontiers, Int. J. of Information Management, Int. J. of Medical Informatics, Int. J. of Computers-Human Studies, Computers in Human Behavior, Health Information Management J., Internet Research, BS., ID, IJCIM, IT&P, JOBIM, JOEUC,OIR, SIJ, TQM&BE, Supply Chain Management, Technovation, etc.

Research Interest

Integration Manufacture & Business Strategy, E-Business & M-Commerce Marketing Decision