Lai, Meng Kuan
Associate Professor
Business Administration
National Cheng Kung University
Taiwan
Biography
Dr. Lai, Meng kuan is affiliated to Business Administration, National Cheng Kung University. Dr. Lai, Meng kuan is currently providing services as .J186 Dr. Lai, Meng kuan has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Lai, Meng kuan contributions have acclaimed recognition from honourable subject experts around the world. Dr. Lai, Meng kuan is actively associated with different societies and academies. Dr. Lai, Meng kuan academic career is decorated with several reputed awards and funding. Dr. Lai, Meng kuan research interests include . Dr. Lai, Meng kuan is affiliated to Business Administration, National Cheng Kung University. Dr. Lai, Meng kuan is currently providing services as .J186 Dr. Lai, Meng kuan has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Lai, Meng kuan contributions have acclaimed recognition from honourable subject experts around the world. Dr. Lai, Meng kuan is actively associated with different societies and academies. Dr. Lai, Meng kuan academic career is decorated with several reputed awards and funding. Dr. Lai, Meng kuan research interests include .
Research Interest
Consumer Behavior Analysis, Questionnaire Design
Publications
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Lai, M. & Huang, Y. (2010). Can learning theoretical approaches illuminate the ways in which advertising games effect attitude, recall, and purchase intention. International Journal of Electronic Business Management.
