Ling, I-ling
Professor
Department of Marketing and Tourism Management
National Chiayi University
Taiwan
Biography
Dr. Ling, I-Ling is affiliated to Marketing and Tourism Management, National Chiayi University. Dr. Ling, I-Ling is currently providing services as Professor. Dr. Ling, I-Ling has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Ling, I-Ling contributions have acclaimed recognition from honourable subject experts around the world. Dr. Ling, I-Ling is actively associated with different societies and academies. Dr. Ling, I-Ling academic career is decorated with several reputed awards and funding. Dr. Ling, I-Ling research interests include Service marketing, Consumer information processing, Consumer perception.
Research Interest
Service marketing, Consumer information processing, Consumer perception
Publications
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Ling, I-Ling，2008，Counterconformity: An Attribution Model of Adolescents’ Uniqueness-Seeking Behaviors in Dressing, Adolescence, 43(172), 881-893.
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Liu, Yi-Fen, Jacob Y.H. Jou, and I-Ling Ling*，2009，Recovery Paradox and Double Deviation: Literature Review and Propositions Development，Management Review, 28(1),113-130.
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Ling, I-Ling, C.M. Yang, Yi-Fen Liu, and Yu-Hsuan Tsai，2009， Penetrating Adolescents’ Mental Models of Mp3 with ZMET，Adolescence, 44(176), 949-963.
