Chiao-chen Chang
Associate Professor
Department of Internal Business
National Dong Hwa University
Taiwan
Biography
Chiao-Chen Chang is an Associate Professor of Department of Internal Business. She received her degree in Ph.D. in Department of Management Science of National Chiao-Tung University She was also appointed as Assistant Professor of the Department of Business Administration, Tamkang University (2008.8~2009.7. Her teaching areas include Managerial Economics, Global Industrial Analysis, Marketing Management, Consumer Behavior, International Marketing Management.
Research Interest
Consumer Behavior, Marketing Management, E-Commerce, International Business, Customer Relationship Management.
Publications
-
Chang, C. C., Chang, W. L. and Chin, Y. C. (2009), “User Acceptance of Self-Service Technologies: An Integration of the Technology Acceptance Model and the Theory of Planned Behavior,†11th International Conference on Enterprise Information Systems (ICEIS 09), Milan, Italy, May 6-10.
-
Chang, K. and Chang, C. C. “Library Self-service: Predicting User Intentions Related to Self-Issue and Return Systems,†The Electronic Library, vol 27, no.6, 938-949, 2009.
-
Chang, C. C., Lin, C. Y., Chen, Y. C. and Chin, Y. C. “Predicting Information-Seeking Intention in Academic Digital Libraries,†The Electronic Library, 27 (3), pp. 448-460, 2009.
-
Huang, J. H. and Chang, C. C. “The Role of Personality Traits in Online Consumer Dissatisfaction and Service Recovery Expectation,†Social Behavior & Personality, vol 36, no. 9, pp. 1223-1232,2008.
