Yu-shu Peng
Professor
Department of Internal Business
National Dong Hwa University
Taiwan
Biography
Yu-Shu Peng is a Professor and Chairman of Department of Internal Business at NDHU, Taiwan. He got his degree in Ph.D. in Business Administration at National Chengchi University (Major in International Business). His teaching interests inlcude International Business Strategy Management (graduate and EMBA), International Business Research Methodology (graduate), Global Industry Analysis (under), Management (under.
Research Interest
International Business, Strategic Management, Corporate Social Responsibility.
Publications
-
Peng, Yu-Shu, Lin, Yu-En, and Yang, Yi-Jen, 2010, The Market Response of Patent Litigation Announcement towards Defendant and Rival Firms- Evidence from the Taiwanese Electronics Industries, The Proceeding of Academy of Management (AOM) Annual Meeting, Montreal, Canada.
-
Peng, Yu-Shu*, Kuo-Pin Yang and Chin-Chia Liang (åš), 201?, The Learning Effect on Business Groups’ Subsequent Foreign Entry Decisions into Transitional Economies, Asia Pacific Management Review.
-
Peng, Yu-Shu*, Hsin-Hua Hsiung and Ke-Hung Chen (碩), 201?, The Level of Concern about Feng Shui in House Purchasing: The Impacts of Self-efficacy, Superstition, and the Big Five Personality Traits, Psychology & Marketing.
