Aysun Kahraman
Resarch Assistant
BUSINESS ADMINISTRATION
Celal Bayar University
Turkey
Biography
B.S.* Business Administration Ege University, Faculty of Economics and Administrative Sciences 2008 96,73 M.S. Product Management and Marketing Manisa Celal Bayar University, Social Sciences Institute 2011 95,10 Ph.D. Business Administration Manisa Celal Bayar University, Social Sciences Institute 2016 95,75
Research Interest
Attribution Theory, Consumer Behavior, Corporate Social Responsibility, Internal Marketing, Marketing Ethics, Service Marketing.
Publications
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Aytekin, Pınar and Kahraman, Aysun (2014). “A New Research Approach in Marketing: Neuromarketingâ€, Journal of Management, Marketing and Logistics – JMML, Vol.1, Issue.1, pp.48-62.
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Kahraman, Aysun and Ay, Canan (2015). “Promoting Brand within Organization via Internal Branding: Arkas Holding Case Studyâ€, Journal of Management and Economics – Manisa Celal Bayar University, Vol.22, Issue.2, pp.341-353.
