Murat Kantar
Researcher
International Trade and Finance
Pamukkale University
Turkey
Biography
Dr. Murat Kantar is affiliated to International Trade and Finance, Pamukkale Univeristy, where Dr. Murat Kantar is currently working as Researcher. Dr. Murat Kantar has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. Murat Kantar is having an active association with different societies and academies around the world. Dr. Murat Kantar made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. Murat Kantar has received several awards for the contributions to the scientific community. Dr. Murat Kantar major research interest involves Marketing, Brand management, International marketing, International business.
Research Interest
Marketing, Brand management, International marketing, International business
Publications
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The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts.
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Standardization Score of Brand Name and Slogan of Multinational Companies Rating: Turkey and Middle East Review.
