Osman Gök
Professor
Business Adm.
Yasar University
Turkey
Biography
Doctorate BUSINESS ADMINISTRATION (DR) / CELÂL BAYAR UNIVERSITY SOCIAL SCIENCES INSTITUTE / BUSINESS ADMINISTRATION (DR) / Thesis Name: Customer Satisfaction in Industrial Markets: A Study of Satisfaction of OEM Customers in the Automotive Sector (2005) Thesis Advisor: HAYRÄ°YE HÜLYA TÜTEK 2000 - 2005 Graduate / De Montfort University Thesis Name: Key Account Management (1999) Thesis Advisor: David Crick 1998 - 1999 License DEPARTMENT OF BUSINESS ENGINEERING / ISTANBUL TECHNICAL UNIVERSITY FACULTY OF MANAGEMENT / BUSINESS ADMINISTRATION DEPARTMENT / BUSINESS ENGINEERING PR./ 1990 - 1994 Graduate MARKETING (YL) (THESIS) / DOKUZ SEPTEMBER UNIVERSITY SOCIAL SCIENCES INSTITUTE / MARKETING (YL) (THESIS) / Thesis Name: Relationship Marketing and Turkish Practices (1998) Thesis Advisor: Ä°KBAL AKSULU 1990 - 1994
Research Interest
marketing organizations, managing customer relationships, customer satisfaction and marketing performance.
Publications
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GÖK OSMAN, PEKER SİNEM, HACIOĞLU GÜNGÖR Decision Influence of Marketing Department: An Emerging Country Perspective Journal of East European Management Studies, (0), 0-0. (SSCI) 0
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HACIOĞLU GUNGÖR, GÖK OSMAN Marketing Performance Metrics in Turkish Firms Journal of Business Economics and Management, 14 (1), 413-432. (SSCI) 2013
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GÖK OSMAN, PEKER SİNEM, HACIOĞLU GÜNGÖR The marketing department's reputation in the firm European Management Journal, 33 (5), 366-380. (SSCI) 2015
