Verkhola
Brand manager
Business & Management
Boehringer Ingelheim
Ukraine
Biography
More than 10 years of extensive marketing experience in FMCG, pharmaceutical and b2b businesses. I have experience in full cycle marketing - brand/portfolio strategy development and execution, budgets and long term plans, brand positioning development, product development and launches (local production), creative strategy and communication development; pricing strategy.
Research Interest
Brand/portfolio strategy development and management; development of brand positioning; budgets and long-short term plans; new product development and launches; media management; product quality monitoring; innovations and pricing management.
