Katerina Gaididei
Marketing Manager
Business & Management
Brown Forman
Ukraine
Biography
Experienced marketing professional, with 15+ years’ experience in marketing roles, including portfolio and brand management, NPD developments and launches; digital & SMM projects, various productions. Have a few category awards including Effies. For past 4+ years help to drive Brown-Forman brands (Jack Daniels, Finlandia, etc) growth in assigned markets.
Research Interest
Marketing Strategy, Brand Management, Brand Development, E-commerce, Competitive Analysis