Valentyn Kharchenko
Sales and Marketing Head
Business & Management
Sanofi
Ukraine
Biography
Developing and implementation of clear marketing strategy for category portfolio; Coordination of activities with FF and other departments; Managing of budget resources. Budget optimization and portfolio profitability; Initiating and maintaining of marketing activities within the key objectives: to increase sales volume at maximum possible profit; Analyses and evaluating of external and internal factors to develop and defense business in both long and short terms; Implementation and developing of integrated marketing communications program to differentiate promoted product from competitive and substitution products
Research Interest
Pharmaceutical Sales, Pharmaceutical Industry, Market Analysis
