Dr. Ode Amaize

Biography

Dr. Ode Amaize rejoined AUD in 2014 as Professor of Marketing Communications. He is a Fulbright Scholar whose teaching, research, and consulting interests are in media planning, creative advertising, cultural branding, teaching marketing and advertising through literature, and consumer behavior in the arts. He is also an international concert and recording artist. A published and teaching-award professor. He advised the World Champion Team of the American University in Dubai in the 2008 International Advertising Association's (IAA) InterAd XII Competition. In 2014, he initiated and proposed the AUD Reading Across Campus Program, which was inaugurated fall 2015 under the auspices of the Provost. Dr. Amaize recently charged his students with the task of branding the humanities as espoused by Douglas B. Holt in How Brands Become Icons –Principles of Cultural Branding (2004) and asked them to identify methods of reaching different publics in Franz Kafka’s The Metamorphosis (1915).

Research Interest

Advertising-Marketing-Psychology, Radio-TV-Film