Marcus Bailey
VICE PRESIDENT & ACTING HEAD – MARKETING & CORPO
Finance
DIFC Authority
United Arab Emirates
Biography
As Vice President and Acting Head of Marketing & Corporate Communications, Marcus Bailey is responsible for driving brand awareness and consideration with prospects, clients, influencers and the community. He leads a team which is responsible for public relations, communications, brand, marketing, digital and social media, institutional partnerships and CSR. He plays an integral role in the delivery of the organisation’s 2024 Strategy by driving marketing activities that demonstrate DIFC’s continued growth story, as well as promote its property development projects to ensure the district is positioned as a leading destination in Dubai. Bringing over 20 years of experience to his current role, Mr. Bailey was previously Regional Head of Corporate Affairs and Brand & Marketing for Africa and the Middle East at Standard Chartered Bank. Before this, he served as Chief Operating Officer and Regional Head of MENAP and Corporate Affairs for the organisation. Prior to this, he held several positions within the Marketing team at Lloyd’s Bank. Mr. Bailey holds a Master of Science in Marketing from the University of South Wales and a Post Graduate diploma in Marketing from the Chartered Institute of Marketing.
Research Interest
Financial Managment Busines managment