Vimi Jham
Associate Professor
Department of Marketing
Institute of Management Technology, Dubai
United Arab Emirates
Biography
Dr. Vimi Jham is Associate Professor of Marketing with 23 years of experience in industry, teaching, research and training. She holds a Ph.D. from Aligarh Muslim University, India and has a GCPCL certification from Harvard Business School, Boston, USA. Her case on “Domino’s Pizza” published in Asian Case Research Journal is one of the five most read cases with World Scientific Publishing. She has published books on Cases in Management, Consumer Centric Marketing and Entrepreneurship and publishes on regular basis with peer reviewed journals.
Research Interest
Customer Satisfaction in the banking sector, Customer Profitability Consumer behavior in beauty and healthcare in UAE
Publications
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Jham , V, ( 2014), Club Millionaires: Poised for growth in United Arab Emirates, Emerald Emerging Markets Case Studies, Emerald Publishing, Vol. 4 Issue 4 pp. 1 – 13.
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Vimi Jham, Eric Van Genderen, (2015),â€MIDCOM: a strategic initiative in the Middle East and Africaâ€, Emerald Emerging Markets Case Studies, Emerald Publishing Vol. 5 Issue 1 pp. 1 – 16.
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Jham, V, (2016), Customer satisfaction with internet Banking: Exploring the mediating role of trust , Journal of emerging trends in Economics and Management Sciences , Scholar Links , United Kingdom ,Vol. 7 (2), pp.75-87,.
