Balakrishna Grandhi
Professor & Area Head - Marketing
Business and Management
S P Jain School of Global Management
United Arab Emirates
Biography
Education PhD in Marketing, Carlson School of Management Master in Business Administration, Carlson School of Management StratX, Paris, France (Certified in Blue Ocean Strategy Practice and MARKSTRAT) Masters in Management Sciences, Madras University Subject Taught/ Student Project Mentor Customer Value Management Integrative Decision making Marketing Management Strategic Marketing Business-to-Business Marketing Product Portfolio Strategies New Product Development Sales and Channel Management Strategic Retailing Marketing Analytics & Audit MARKSTRAT Blue Ocean Strategy
Research Interest
Customer Value Management Integrative Decision making Marketing Management Strategic Marketing Business-to-Business Marketing Product Portfolio Strategies New Product Development Sales and Channel Management Strategic Retailing Marketing Analytics & Audit MARKSTRAT Blue Ocean Strategy
Publications
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“Crowd Sourcing for Dubai Apparel Industry: Mirage or Reality?†in 2013
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Panelist at the third American Marketing Association/Sheth Foundation’s Doctoral Consortium in Dubai, 2015, on the theme ‘Branding and Marketing Strategy’, along with Dr. Robert Meyer of Wharton School of Business and Dr. Bernd Schmitt of Columbia Business School
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“What a Waste! A Study of Food Wastage Behavior in Singaporeâ€, The Journal of Food Products Marketing, 2015
