Rajnish Tuli
Professor
Business and Management
S P Jain School of Global Management
United Arab Emirates
Biography
Education Fellow Program in Management (equiv. to PhD) Management Development Institute, India. 2000 Master's in Marketing Economics and Management,Lucknow University, India 2005. Subject Taught/ Student Project Mentor Marketing Marketing Audit & Evaluation
Research Interest
Marketing Marketing Audit & Evaluation
Publications
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‘Retailers’ brand stocking decision: A model’, Management Change, 2004.
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‘Determinants of perceived risk at category level: A study of grocery products’ presented at 8th SAMF Conference at Lahore University of Management Sciences, Lahore, Pakistan, and 28th November - 1st December 2004. (Co-authored with Nidhi V. Srivastava).
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Retail Management’ co-authored with Prof. Chetan Bajaj and Nidhi V. Srivastava Published by Oxford University Press, India, 2010. It is the prescribed text book in many leading B-Schools in India
