Peter Bradley
Senior Lecturer in Economics
Faculty of Business and Law (FBL)
University of West of England
United Arab Emirates
Biography
Peter is a leader in sustainable development and currently principal investigator of the 'Understanding and assessing business models for sustainability' project and leading the UWE work on the Linkage Local Sustainability Fund Project. The research involves engagement with industry and other organisations. With degrees in environmental chemistry and economics, his core research interest is to understand the transition required in bringing about economies that embody sustainable development at local and global levels. Research approaches are developed from Economics (both qualitative and quantitative) and Input - Output economics amongst other disciplines of economics. PhD in Sustainable Development, from the University of Surrey at an Internationally-Acclaimed Centre of Excellence on Sustainable Development.
Research Interest
Industry focused environmental input-output modelling; cost benefit analysis; business models for sustainable development; social norms
Publications
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Bradley P, Coke A, Leach M. Financial incentive approaches for reducing peak electricity demand, experience from pilot trials with a UK energy provider. Energy Policy. 2016 Nov 30;98:108-20.
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Bradley P. Environmental impacts of food retail: a framework method and case application. Journal of Cleaner Production. 2016 Feb 1;113:153-66.
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Bradley P, Fudge S, Leach M. Motivating energy conservation in organisations: smart metering and the emergence and diffusion of social norms. Technology Analysis & Strategic Management. 2016 Apr 20;28(4):435-61.
