Andrew Salmon
Senior Lecturer
International Business
Birmingham City University
United Kingdom
Biography
An entrepreneur at heart, having travelled overseas to gain some international experience Andrew started his own successful IT consultancy in South Australia which he ran for a decade before executing a harvest strategy. He then took up a management position with an international E-Learning organisation providing a learning portal to educational authorities and private institutions in Australia, USA, UK, South Africa, New Zealand, Hong Kong & Papua New Guinnea; serving over five million students. Later Andrew established and successfully managed the South Australian arm of the leading consumer facing IT services organisation in Australasia and whilst doing this, complement his business experience with an academic framework by studying for a Masters Degree, graduating in 2008.
Research Interest
Digital Marketing Entrepreneurship Strategy